March 2013

  Online social networking tools are exploding in popularity. Twitter, the service that enables its users to send and read text-based messages of up to 140 characters, has over 500 million users and generates hundreds of millions of messages, known as “tweets”, each day. Businesses want to use Twitter to reach this large audience. Twitter can be used to promote your...

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Your job entails selling, but what is the best strategy to employ when a formerly hot prospect has cooled off? Perhaps you never heard back from a key player, or there was a departmental reorganization and communication lines were interrupted, or, worse, you somehow failed to follow up.   Where to Begin It is a mistake to assume that once the prospect has...

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Put the Network into a Networking Event! Tips for successful connections with would be mentors, clients or contributors.   The real networking that is done at a networking event really occurs AFTER the event is over, when you follow up with those you met. Following up is a rarity of itself, but you can make the follow up more meaningful with these few...

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Flashy websites, great products, skilled technicians are all great assets to a company, but without a few key qualities, the competition could still squelch your highly qualified company. These fundamental qualities have always been the cornerstones of successful businesses and are not difficult to foster but without them…, almost certain death! You must be a pleasure to work with, friendly...

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Hiring new employees can be stressful and tedious for many but here are a few tips to put both you and the interviewee at ease and help you choose the best man or woman for the job. Make a List Print out a list of  questions to have in front of you. These should cover general areas such as related job experience,...

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Has the Internet Brought On the Death of a Salesman?   Internet vs The Salesman In the past, buyers relied on vendors or salesmen to supply them with product information so that the buyer could then make an informed decision whether or not to purchase. Salespeople needed some flyers and a nice presentation, though they didn’t necessarily need to understand their product to...

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