July 2013

The emotional benefit of a business is an often overlooked aspect of transforming your business from a run-of-the-mill operation into something special. Much focus is paid to rational elements of businesses; these rational elements include cost-savings, product claims, and detailed specifications. However, increasing evidence suggests that what makes a product succeed is more than the sum of its part. The...

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For the past few years, many people have made big bucks by “gaming” Google. SEO professionals would seek out particular keywords and search terms, and use them in their links as a powerful strategy to improve their search engine ranking position. Using the same search phrases led to some pretty silly looking sentences as people tried to stuff their keywords...

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When customers come to your web site, the goal is to gain a customer. When this doesn’t happen consistently, it’s time to reconsider your conversion optimization strategies. You want to create a favorable experience that increases the chances of that visitor transforming into a customer. Hard work is required, but the efforts at improving your conversion optimization pay off in...

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