August 2013

    Be Human Remember this is a social media, be a person passionate about their job who doesn’t advertise their business. Interact with your “friends” and comment/answer their posts. Write real statements of value and worth that will help your “friends” and your community of like-minded followers. Be a part, not “apart” No one likes the guy who douses another’s flame so his own...

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There’s one simple question that many individuals overlook. In fact, if a salesperson knows the answer to this simple question, they’re much more likely to seal the deal and close the sale. The question is so simple it’s just one word – “Why?” Knowing “why” a customer would desire a service or product enables you to ascertain their motivations. If you...

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Pinterest, a photo-sharing social media site on the Internet, is home to close to 50 million users, with close to 25 million unique monthly visits. With its expansive reach, businesses are now looking to use Pinterest to market their expertise and create brand recognition. A presence on Pinterest is a critical component of successful social media marketing. A powerful way to...

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For decades, sales force teams have relied upon cold calling to contact potential customers. More and more, however, this approach is declining. In its place, companies are turning to social media to generate leads, nurture relationships, and make sales. Business leaders and innovators tout this new concept of “social selling” as the preferred path for improving the bottom line. One example...

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