September 2013

Tumblr is one of the world’s largest and most prominent blogging and social platforms, housing over 132 million blogs and sitting among the top 15 websites in the US. As it’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music and videos from your browser phone, desktop, email or wherever you happen to be. You can...

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Blogging has been around for almost ten years now, and businesses big and small have been increasingly creating new content. According to the University of Massachusetts Dartmouth Center for Marketing Research, Fortune 500 Corporations with Public Facing Corporate blogs have more than doubled in the last five years. In addition to just having blogs, they are also posting more frequently...

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Writing impressive copy is just as much a skill as an art. And capturing your audience in those first few words can make the difference between sending them into a coma induced yawn of ho-hum, or the reader hitting the share button to pass along your literary brilliance across the globe. When considering persuasive copywriting in your online marketing, following time-tested...

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As every company begins (if not already finishing) their marketing budgets and strategies for 2014, it is critical to understand some SEO challenges facing marketing staff, planners and financial decision makers going into this next fiscal year. #1. The market is not static and neither is Google. Unless a company is in shut-down mode, everyone is looking to increase market share,...

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