November 2013

  Everyone suggests adding Twitter and other social media tools to your business communication strategy, but how do you know if these new tools are really helping your company make more money? Tracking how social media affects your bottom line is a necessary, albeit complex, aspect of developing your digital marketing strategy. With the right tools and the right questions, you...

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With the holiday season upon us, marketers know that it’s time to deck the halls with bought of opportunities to get your products onto consumer’s shopping lists. Considering that this is the time of year when pocketbooks open up wider than usual, knowing how to take advantage of the holiday shopping frenzies can help you make the difference between cheerfully...

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If a picture is worth a thousand words, imagine how effective a properly produced video can be for getting your business message across in today’s media-saturated arena. The tools for video production are more affordable and you can distribute how video by embedding it in directed emailing campaigns. However, an effective video is only as good as the foundation of...

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Google considers a number of variables to rank websites' search engine results. Up until recently they had not considered time. It's become important for websites to have a fast Time to First Bite (TTFB). Essentially, TTFB is the time it takes for a computer to reach a website. A number of factors play in to this time. Websites can improve...

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In today’s world, relying on traditional forms of communication with your customers can cause you to miss out on a crucial form of marketing – social media marketing. Billboards, print, TV and radio ads are fairly safe ways of marketing. There is no chance of getting involved personally with the consumers, therefore there is no chance of a negative reaction....

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Tweets don’t live very long. They go out, get added to the stack of other tweets in users’ feeds and then disappear, hopefully after garnering some positive attention, interaction and if you’re lucky, clicks. After they’re covered with another set of messages, they will go primarily unnoticed. There are ways to deliver the same message many times without coming across...

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Search engine optimization (SEO) efforts can be improved by paying attention to “pay per click” (PPC) data. While using tools such as Google Analytics gives only a partial view into user behavior, there is data available that is advantageous for the savvy professional. It is important to evaluate your current keyword reports, understand how PPC data can help guide your...

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