December 2013

The rise of social networking is influencing how search engines now return results to you. Many of the major players in the development of social networking tools are implementing “social search” in their strategies to deliver content. With social search, content that has some social connect to you is prioritized in your search results. Facebook, Google+, and Bing are all...

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For most businesses, it is clear that information technology, the Internet, and social media have radically altered how we receive, deliver, and share information. However, the companies and departments for shaping most business communication strategies are not evolving in time with these changes. A recent study of major marketing professionals concluded that many agencies are having a difficult time adapting...

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When a potential customer is actively looking for your product and/or services, it’s time to crank up the inbound marketing strategies to steer the prospect in your direction. While engaged in a program, keep a few tips in mind to improve current and future campaigns. Start SMART. In other words, plan your program with SMART goals in mind: Specific, Measurable, Assignable,...

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With the advent of the internet, marketing has changed vastly. Advertisers must now work in realms such as Search Engine Optimization (SEO) and Paid Per Click (PPC), two internet advertising models used to maximize a website's viability and relevance, and direct traffic. Typically, it's all kind of a crash course. You must get creative, play with different strategies and embrace...

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