January 2014

With the internet evolving and changing our everyday lives, it's opened an interesting window for consumers to observe companies. A view that essentially allows people to judge or size up what a company really is.  No longer are businesses things existing abstractly on billboards and mailers. Consumers can surf the internet and explore a vast sea of options and potentials,...

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  All businesses need better exposure. Creating and maintaining a social media profile is essential in today’s market. Your social media profile is simply an extension of your brand and a necessary component of your overall marketing, and customer service strategies. Additionally, a comprehensive and timely social media profile improves your search engine optimization (SEO), thereby allowing more people to discover...

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Quality is the number one driving force behind good sales. While it is possible to sell an inferior product over a short period of time, real sales growth requires a solid product with a foundation built around quality. Quality covers both the end-product and the way that product is created and delivered. Here are five tips to keep quality at...

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As social media explodes, and marketers look to capitalize on its popularity, it is easy to forget about good old email’s ability to reach customers. Email remains the primary form of digital communication. With the rise of smart phones and tablets, email is more portable than ever. As marketers look to develop new strategies for 2014, it is essential that...

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SEO and SEM (Search Engine Optimization and Search Engine Marketing) are complicated. Compartmentalizing each varying factor and attacking is a good way to start. When we consider social media's role in SEO and SEM, it's important to understand complications arise within the setup. What do you need to consider when setting up a Facebook account for your company? You cannot...

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Integrated Marketing is weaving together multiple marketing disciplines and channels with a common thread of developmental strategies. This is getting your company's voice out there, it provides consistency across all channels, maximizing the impact of the advertising campaign. A study done by Adobe and Econsultancy reported that twelve percent of businesses take an integrated approach to all of their marketing activities....

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Your online marketing plan needs to be specific and evolving. While this is true throughout the year, there is no better time to revisit your plan than at the start of the New Year. Here are some approaches to improving your marketing plan in 2014.   Emphasize Customer Reviews 2013 saw the rise of services such as Yelp in creating a buzz about...

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