March 2014

The traditional method of marketing in which a company will engage their agencies with typical briefings, the agency then spins around some ideas, concepts get developed based on those ideas, which then leads to media purchased, ads run, results measured, and congratulations go around… doesn’t necessarily work as much anymore. It’s the way that it has always been done, however,...

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Creating and maintaining a blog as part of your online sales effort requires work. However, if you can create timely and relevant content, then you will attract more readers. More readers translate to more prospects and potential sales. Therefore, it is essential to create content that attracts readers. Here are five tips to that effect. Create Compelling Stories Find the narrative thread...

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