April 2014

More consumers are turning to their mobile devices than ever for shopping. Each year the increase in consumers taking advantage of online purchasing that isn't sitting in front of the computer screen sees no signs in slowing. With apps for smartphones and tablets, having a shopping cart in your hand no matter where you are simply is too convenient to...

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Recent studies by Scarborough demonstrate that while many people are receptive to being marketed to through their mobile devices, ads are not favorable as the medium for that audience. It was found that only 13% of consumers are considered “mobile ad-friendly shoppers”. That means that large swaths of mobile shoppers are not conducive to the ad appearing on their portable...

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