May 2014

As social media continues to evolve as the critical element in business marketing strategies, new tools emerge to help marketers stay in the game. To this end, Spredfest recently released Spark, a social media dashboard that allows users to stay abreast of social media conversations and interactions the moment they begin. This ability to monitor the social media stream provides...

Read More

Branding your business is a critical component for long-term success. A brand reflects the personality and values of your business. Therefore, spend some time reflecting on what it is you offer that is unique and different. Be truthful, as well. Businesses that brand without considering reality are doomed for failure. Your brand must reflect your unique nature and be rooted in...

Read More