April 2016

A lot of businesses, especially smaller-scale companies, focus most of their advertising on local SEO-trying to target people in their area and appealing to those looking for specific, nearby results. In general, you want your business to be the first come up when local customers go online. But according to Google’s list of factors that affect local rankings, focusing all...

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Over the past year, there has been noticeable uncertainty surrounding the PPC marketing industry. Despite the release of several new advertising features, cost-per-click on search advertising is worryingly high and desktop searches are heading steadily downwards. During this time we’ve seen a large shift from desktop to mobile, and it is negatively affecting digital advertising.  Because of the new focus...

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Many businesses have trouble figuring out how best to use PPC (pay-per-click) in their online marketing. There are several different tips and tricks with varying results, and advertisers also have to figure out when to use PPC and when to turn to SEO for their ad campaigns. Here are some simple ways to make your pay-per-click advertising work for you. PPC...

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While Google AdWords has been going strong for over 15 years now, it’s been announced that the online advertising platform will be completely redesigned. Google plans to make it easier to use and navigate, as well as generally adapt it to modern times- the last revamp of AdWords took place in 2008. While they haven’t been entirely specific on what...

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