Author: Joseph Schaefer, PhD

Is Your Business in the Killing Zone? In the competitive environment of sports each athlete has experienced how it feels to be in the “Zone”. The famous psychologist Abraham Maslow described this state as a “Peak State” and discovered that it even carried mystical and religious elements within the experience. While athletes know that this peak zone is crucial to breakthrough...

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Master Joe, Kung Fu Conversions

The ultimate lead conversion secret is that there is no single ultimate conversion secret. Each conversion strategy has to be as different as the core product itself. Just like martial arts, you cannot know precisely what your opponent will do, you can only accommodate to their attack and counter within the accommodation to create the smoothest and most certain victory....

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Marketing is easy

By Dr. Schaefer, co-founder of Motiliti, a PPC agency in Austin Prior to the internet, we pretty much called all forms of marketing exposure advertising. However, directories like the yellow pages were actually the first types of “Search marketing.” I remember when my business decided to drop the Yellow Pages in 2004. My yellow page rep warned me of the dire...

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SEO Hack

One of the most important SEO hacks involves controlling the way that “link juice” flows in your website. Link juice is the term SEO people use to refer to how Domain Authority moves through a link from one page to another. One of the most important concepts about Domain Authority (DA) is that each page on the internet is measured...

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Have you ever heard that old joke, what do Chinese people call Chinese Food? The answer is they call it “food.” In other words, digital marketing will be “gone” from our lexicon because we will just refer to it as “marketing” since it will dwarf all other efforts.   The channel will disappear from the conversation as our marketing integrates seamlessly across...

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SEO in 2018

The first thing that's different about 2018 than previous years is mobile, mobile, mobile.  You need to be 100% mobile ready. Make sure your website is a hundred percent ready to go.  Anything that's on your desktop site needs to be live on your mobile site.  You need to have fast page speed. You need to be thinking about how...

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