The Motiliti Blog

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Local Citations for SEO

Building Citations for Local SEO

What is an SEO Citation? A citation is a mention or listing of your business's name, address and phone number otherwise known as your NAP. Google uses these references to your business, just like a backlink when evaluating the authority of your company’s online presence. Where they differ from links, the citations don't have to have a direct link to your website in order for you...

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PPC vs SEO

PPC Vs SEO (Fast Vs Slow)

In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this means that being easily visible on a search results page is crucial to success. For this, most companies...

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Video WIIFM

Video Marketing: WIIFM – What’s in it for Me?

Video on a website does not work miracles. Communication works miracles. Once we realize that nobody goes to a website to be impressed, or be entertained, the notion of using video takes a different path. As business owners, we become so obsessed with our own story that we forget the cardinal rules of advertising; what’s in it for me (WIIFM). If we can discipline our...

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The Magic 8 ball says SEO is Dead?

Magic 8-Ball Answers – Is SEO Dead?

Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgeable web person. Before WYSIWYG editors, you had to at least know how to code the HTML for a HREF. If you draw a line from that time through the current situation and on into the...

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SEOvsSEM

SEO vs SEM

Search engine optimization (SEO) and search engine marketing (SEM) They almost sound the same, three letter and all, both begin with "s".  Many people go as far as using the terms interchangeably- but these two ideas actually have some key differences between them. SEO Exposed and Explained In fact, SEO is really a smaller, sub-concept under the umbrella the term of SEM. Search Engine Optimization focuses specifically on...

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preroll video

Taking Advantage of YouTube Pre-Roll Ads

What are YouTube Pre-Roll Advertisements? Pre-roll ads, or in-stream advertising, are a method of advertising through Google AdWords. If you’ve ever watched a video on YouTube, you’ve probably seen the ads before. They pop up before your video and play for five seconds before you can skip them. Pre-roll ads can be interruptive and irritating for the viewers if used incorrectly. However, providing intriguing or helpful...

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Why You Need Video Content in 2016

A company in 2016 that doesn’t create video content is severely behind the times. That’s a fact that’s starting to solidify as the world of marketing moves forward, and those who don’t participate in publishing videos fall behind. According to a recent survey by Wyzowl, more than 60% of businesses use video as a marketing tool, and 42% of those who don’t use it now...

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Web Design Trends in 2016

The world of web design and digital marketing is always changing, and over the span of a year, interesting new trends and patterns can develop in how websites present themselves. This has been especially prevalent in 2016, as today’s designers, advertisers, and etc. are constantly stepping it up to really connect with a potential viewer. Here are just a few of the common themes and...

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Web Marketing Benefits

As a whole, web marketing is hard to pin down and describe. Success depends on a lot of different factors, all of which are always fluctuating and changing depending on uncontrollable variables. Despite this, there are a few tips that can make you better at both understanding and using web marketing in order to succeed. One of the most important parts of web marketing is gaining...

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SEO After The Penguin Update

In early 2012, Google launched its first Penguin update for the company’s search engine. This update was launched in order to prevent sites from spamming the search results and using link schemes to manipulate the site’s rankings in Google’s page rank system. Since the initial launch, several updates to the Penguin algorithm have been released. In early September of this year, Google launched the Penguin 4.0...

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Understanding Search Engine Marketing

When it comes to online marketing, SEM, or “Search Engine Marketing”, is a basic concept that everyone needs to understand. If you are a beginner interested in paid search, learning about SEM is a good place to start. Although SEM was once used to refer to both SEO (search engine optimization) and paid search activities, the industry now generally uses SEM to refer to paid listings....

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Brand Safety

Video content, pre-roll ads, and related media are becoming enormously popular in the world of digital marketing. If you haven’t started creating visual content for your company, you need to start as soon as possible. There are countless positive effects this method of advertising can have. However- there are possible negative effects as well, if you’re not careful with how and where you promote your...

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