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The world of web design and digital marketing is always changing, and over the span of a year, interesting new trends and patterns can develop in how websites present themselves. This has been especially prevalent in 2016, as today’s designers, advertisers, and etc. are constantly stepping it up to really connect with a potential viewer. Here are just a few...

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As a whole, web marketing is hard to pin down and describe. Success depends on a lot of different factors, all of which are always fluctuating and changing depending on uncontrollable variables. Despite this, there are a few tips that can make you better at both understanding and using web marketing in order to succeed. One of the most important parts...

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In early 2012, Google launched its first Penguin update for the company’s search engine. This update was launched in order to prevent sites from spamming the search results and using link schemes to manipulate the site’s rankings in Google’s page rank system. Since the initial launch, several updates to the Penguin algorithm have been released. In early September of this year,...

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Video content, pre-roll ads, and related media are becoming enormously popular in the world of digital marketing. If you haven’t started creating visual content for your company, you need to start as soon as possible. There are countless positive effects this method of advertising can have. However- there are possible negative effects as well, if you’re not careful with how...

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If you are marketing through social media, online advertising, or SEO optimization, you are making an attempt to establish your brand, your product, or your service. Your web marketing efforts should clearly reflect your own personality and should make your company stand out from the crowd. When you interact with famous companies, their specific brand and their personal distinctions result...

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Because the internet has become such an ingrained and important part of our society, many business owners have decided to move their work online. Websites are a big part of marketing, and a properly maintained and designed website can make a huge impact on your sales. In order to understand what makes a website work well for your business, you must...

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In such a fast-moving, constantly changing marketing world, you can easily get left behind if you don’t keep up with trends. New technology and ways to use it are being developed all the time. As a result of this, your potential consumers’ expectations are changing. They look for businesses that keep up with current trends, that can appeal to modern...

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