Web Conversions

It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing...

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Landing Page Conversion Short Course - 6 Elements Successful communication for persuasion has always been about reducing and simplifying the message. Most business owners will include 2 or 3 times the information on a web page or advertisement that should be there. It is the same way that our nervous system create order from chaos. Our entire nervous feeds millions of...

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Most Powerful Knowledge Source On The Web If your website is getting traffic, then JACKPOT, you have acces to the most valuable and powerful source of knowledge on the internet. The reactions of real people. Spying Works TWO POSSIBILITIES 1- If you are getting some level of conversion results Then you know that something you are doing is working. Among the 50-100 critical elements in your site...

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4 Quick Landing Page Tests 1 - Are Your Visitors Smarter Than A 4th Grader TEST #1 = Would a 4th grader completely understand the headline and content of your website? If the answer is "no", then re-write it. Don't try to make some argument about how YOUR visitors are better informed than most. Remember, "nobody hates clarity". Don't write your copy for a person that...

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17 Best WordPress Plugins for Social Media, SEO & Engagement in 2013. These days there is very little reason for most businesses to build completely custom websites. Platforms like Wordpress have so many plugins and so much support online that they make perfect sense for most business owners. On top of all of that, the editing interface gives the owner the...

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Want to Get Noticed? Grab People’s Attention and Don’t Let Go!. Most of us have seen the GlenGary Glen Ross scene with Alec Baldwin.  He outlines the sales process and it made for great drama, but was also a real principle in that world (AIDA) Attention Interest Decision Action Notice that number one is ATTENTION. Basically without their attention the entire process is doomed. If they don''t OPEN...

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10 Dangerous Threats to Your Landing Page Conversion Rate Optimizing a landing page is a good exercise for optimizing any web page since in many ways, all pages are landing pages. Components like "calls to action" graphics and design are critical to a powerful website. When a visitor goes to a particular page, that choice tells you something about them and...

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Don't Let a Slow Website Kill Your Bottom Line - Forbes. People are very sensitive to website loading time and Google is very sensitive to what people are sensitive to. This means that you should pay close attention to you website loading because everybody else importnat to your site is paying attention. Matt Cutts  says that Google will be placing more and more...

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